Social Media Manager & Content Creator – Remote/Hybrid Role in Abuja

If you’re interested in a role that combines creativity, social media savvy and flexibility, this listing at Miss Cakes Bake Shop could be right up your alley. The company is seeking a Social Media Manager & Content Creator to grow its online presence and engage a community of dessert lovers

About the Company

Miss Cakes Bake Shop is an Abuja-based bakery that doesn’t just sell cakes—it builds experiences. The company uses social media heavily to showcase its creations, engage customers, run promotions and build a loyal following. They are now looking for someone who can join their team, help tell the story and expand their brand online.

Role Responsibilities

In this role you will:

• Create and publish engaging photo and video content showcasing cakes, behind-the-scenes moments and customer stories.

Miss Cakes Bake Shop is looking for a talented Social Media Manager & Content Creator to help us bring our sweet creations to life online and grow our community of cake lovers!

Platforms to Manage:

• Instagram
• TikTok
• Facebook
• Pinterest
• Newsletter (email marketing)

Key Responsibilities

1. Content Creation & Management

• Create and post engaging photo and video content showcasing our cakes, behind-the-scenes moments, and customer stories.
• Develop creative concepts for reels, posts, and stories that reflect our brand’s personality.
• Plan, schedule, and manage content calendars across all social platforms.

2. Social Media Growth & Engagement

• Increase followers and engagement on all platforms.
• Reply to comments, DMs, and inquiries promptly and warmly.
• Identify trends and use them creatively for Miss Cakes content.

3. Newsletter & Community Updates

• Design and send out engaging newsletters featuring promos, new products, and bakery updates.
• Build and maintain an email subscriber list.

4. Strategy & Analytics

• Track performance metrics (likes, reach, engagement, website clicks).
• Suggest improvements and new ideas to increase brand visibility and orders.

Requirements

• Strong understanding of Instagram, TikTok, Facebook, and Pinterest trends.
• Skilled in creating short-form video content (especially reels and TikToks).
• Basic graphic design or Canva skills.
• Good writing and storytelling skills.
• Creativity, consistency, and attention to detail.
• Passion for cakes, desserts, and lifestyle content is a plus!

Work Style

• Hybrid or Remote (depending on location)
• Flexible hours but must meet posting deadlines and campaign goals
• Must be able to work closely with Miss Cakes’ brand direction

Work Details

Value-wise and format-wise:

• Location: Based in Abuja, but remote or hybrid options available.
• Job type: Full-time permanent role.
• Salary details are not publicly listed—applicants should follow up in the interview stage.

How to Apply

• Visit the job listing on Indeed Nigeria (job code “jk=efc3b43131eadc78”).
• Update your portfolio or CV to highlight social media content you’ve created, video or graphic samples.
• Prepare a brief cover letter explaining your experience with short-form video, brand storytelling and why you’re a good fit for Miss Cakes Bake Shop.
• Submit your application via the Indeed link and ensure you mention your readiness for remote/hybrid work and your social media strengths.